in subscription unless you're an incumbent news organization like new york times or something. most of it is just who lands here, for what purpose. i get paid if you purpose the click. -- if you push the click. i don't want get paid if you don't push the click. i don't really care -- i hate to say it this way, but at some level don't really care what you like what's there or not as long as you do the things that cause the monetary machine to turn over. and that's just a very different approach to the consumer than we're required to have, and i think we're a culture that's more conservative about that than those cultures. you know, mark zuckerberg who, you know, one of the country's great pioneers, i think he's made no secret. many of them come from a philosophical standpoint that information was meant to be free, it was meant to be available to all people all the time, and it's one of the reasons they're in this neverending, iterative battle with government forces about where the line is. because i think they're very comfortable that there is a very thin line. um, i understand the argument, but i